![]() ![]() With Canva’s super basic templates your logo could appear cheaply made, mismatched, unaligned, weird proportions, or ugly. Not ProfessionalĪs a business, you want to look professional. Even if you feel it is the perfect logo, you can’t acquire a vector image from Canva which is needed to scale your logo and print it on enlarged materials. Poor qualityĪfter you download your logo and you ant to get a large sign printed? Too bad. On the other hand, a well-designed logo will stand out to make your company unique and help you become recognizable in your field. If yours looks basic and similar to numerous other company logos then you lose the opportunity for solid brand identification. This means that the mark cannot be so similar to another mark that it causes consumers to confuse the brand or entity associated with that mark. What is the distinctiveness requirement for trademark rights?Ī proposed trademark must be distinctive. Trademark Distinctiveness is also very important to consider. Remember, a logo is something recognizable and unique. Having strong business branding is very important to the success of a business. The stock graphics in Canva have been used thousands of times – meaning you will have the same graphic as thousands of other companies. Lacking uniqueness – no trademark distinctivenessĭo you want to be unique and stand out from your competition? If you use a ready-made template, even if you change fonts, and colors and move things around, you are not unique. To understand this more you would need to take into account intellectual property rights and Canva’s Licensing Agreements. This can get you into big trouble and cause havoc on your business. When you design logos in this the Canva software using their templates you risk infringing on another company’s copyright no matter the industry. ![]() You can’t trademark the logo you created in Canva. ![]() Logo design in Canva can be a costly mistake and here are a few reasons why: Big trouble & legal woes There are crucial times when business owners and Canva users would benefit in the long haul from hiring a professional in the field, and branding and logo making is one of those times. Whether you feel inspired to hire Kyle or you choose to hire a designer to do so, Canva is not the place to create a logo. We believe that Kyle probably can do great work. He can even build your company a logo for free. Yes, we know – your sister’s best friend’s brother Kyle calls himself a graphic designer and can do anything in Canva. Time and time again, we meet with clients eager to claim their company name and entertain the idea of building a logo in Canva. There are steps to take to put in place a brand that is timeless, effective, and authentic. It is not unusual for small businesses just starting out or those prepared to shift into a more solidified brand identity to have very little understanding of what branding means. ![]() Plus, we often get asked “Can I trademark my Canva logo?” Don’t do it Yet there are designs and collateral that loose authenticity, identity, and originally that would be better placed in the hands of an expert or designer. Even the most inexperienced person can finagle their way into a rather decent end product. Small businesses can lean on it for simple designs that can be created with trendy ready-made templates that don’t look too shabby. Let’s get serious, Canva is an easy-to-use ingenious tool established to help people make their lives easier. Using a Canva logo template could hurt your business ![]()
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